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Our Story

We all have our stories.

Part history and part heart, they not only tell how we’ve reached this point in time, but why. And they carry clues as to what’s likely around the corner.

Our story starts 20 years ago when founder Lindsay Binkley Guzman was training to be a stylist and realized the culture of beauty was evolving…quickly: “The standard idea had been that we should strive to be the magazine models’ and mega-stars’ slightly less attractive—but never quite getting it—impersonators. In truth, we just wanted to feel amazing in our own skin. We just wanted to be seen as our authentic selves. That was the feeling I wanted for everyone who came into our first elle.b salon.”

The salon’s location in Downtown Denver’s diverse Jefferson Park community enhanced the vibe and expanded salon offerings. Lindsay, now a Master Stylist, began instructing nationally, continued mentoring metro area stylists, and welcomed new clients wanting to be seen as their beautiful selves.

When additional space was needed, elle.b’s Lakewood salon launched. More clients + more services = a bigger location. 

Each step forward has been possible because we’ve been joined by extraordinary stylists who share our philosophy, creativity and individual client commitment. Which is probably the best clue as to where we’re headed: ever more savvy.